Description:

More than 75% of donors want newsletters from the organizations they support. In fact, they are the one of the most valuable donor relations you have for keeping supporters connected to your work. 

Yet, surveys show that donors aren’t reading them. Why? Because a compelling newsletter is hard to find. 

Come hear what makes a great newsletter and how to avoid the most common mistakes. 

In this session, we’ll cover:
* How to make your newsletter “donor centered”
* What counts as news and what doesn’t
* The importance of headlines
* What your designer probably doesn’t know about design
* And more…

You’ll leave with concrete strategies for decreasing the odds that your newsletter will go straight from the mailbox to the recycling bin.

Part of the NonprofitWebinars.com Wednesday Webinar series for nonprofit staff and board development. Offering strategy, planning, organizational development, branding, marketing, executive search, finance, fundraising, operations, and more.

Meet the Presenter:

Tina Cincotti is the founder and principal consultant of Funding Change Training & Consulting (www.FundingChangeConsulting.com).  With 12 years experience in fund development, Tina specializes in improving donor relations, building and strengthening individual donor programs, creating development plans, and training and coaching boards and staff new to fundraising.  Through her training and consulting, she helps groups develop the tools and skills to improve donor retention, attract new supporters, and create communications that will have a greater impact. She specializes in working with small nonprofits and has a particular focus on assisting grassroots groups working for social change.  Tina is a member of the Association of Fundraising Professionals, Women In Development, the Massachusetts Nonprofit Network, and the Nonprofit Consultants Network. She also maintains a consulting affiliation with Third Sector New England.

Funding Change helps grassroots nonprofits raise more money from individual donors – your most reliable and sustainable source of funding. Our approach focuses on building relationships and communicating with supporters – not simply soliciting.  Here are some examples of the different types of projects Funding Change could help you with: * Increase the involvement of your board in fundraising * Start an individual giving program or an annual fund * Optimize your online giving * Create a strategic fundraising plan * Design a major gifts campaign * Build stronger relationships with your donors * Design and write your direct mail appeal package * Identify new supporters * Set up a database to maximize your donor contact * Improve your donor relations * Boost the impact of your organizational newsletter